digital marketing manager (EN)
ISCO 1221 · v1.2.1
Digital marketing managers are responsible for the elaboration of the company's digital marketing strategy with the goal of improving brand recognition and brand awareness, in line with the company's mission and vision. They oversee the execution of digital marketing and communication strategies involving the use of social media, email marketing, marketing automation, search engine optimisation, online events and online advertisement through data driven methodologies and by measuring and monitoring digital marketing KPIs in order to promptly implement corrective action plan. They manage and interpret competitors and consumers' data and conduct research on market conditions.
Классификационные навыки не измеряют личное владение ими или будущие замещённые часы.
Исходные синонимы (EN)
- social media specialist
- digital marketing and communication professional
- digital marketing specialist
- web marketing specialist
- digital marketing technician
Навыки и знания
Essential (EN) · 29
- marketing analytics
- web analytics
- use e-services
- perform business analysis
- perform customers’ needs analysis
- digital marketing techniques
- social media marketing techniques
- social media management
- digital communication and collaboration · Тип отсутствует
- develop digital content
- neuromarketing techniques
- apply social media marketing
- set brand positioning
- conduct online competitive analysis
- plan digital marketing
- plan social media marketing campaigns
- analyse consumer buying trends
- online ads campaign techniques
- design brand's online communication plan
- brand marketing techniques
- plan marketing campaigns
- web strategy assessment
- digital media
- integrate marketing strategies with the global strategy
- e-commerce systems
- identify new business opportunities
- mobile marketing
- company policies
- perform market research
Optional (EN) · 20
- carry out event management
- perform online data analysis
- relationship marketing
- interactive media
- implement marketing strategies
- creatively use digital technologies
- manage staff
- pay-per-click
- execute email marketing
- services marketing
- conduct search engine optimisation
- data protection
- advertising techniques
- content marketing strategy
- stimulate creativity in the team
- perform project management
- execute marketing plan
- reputation management
- ethics of sharing work through social media
- apply customer engagement strategy
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