marketing consultant (EN)
ISCO 2431 · v1.2.1
Marketing consultants advise companies in the development of marketing strategies for specific purposes. They can advise and develop strategies for the entry of a brand in the market, for the re-launch of a product, for the introduction of a new product, or for the positioning of a commercial image. They perform previous studies of the position of the company and perception of customers in order to define the marketing approach.
Классификационные навыки не измеряют личное владение ими или будущие замещённые часы.
Исходные синонимы (EN)
- marketing campaign planner
- marketing specialist
- air transport marketer
- strategic marketing consultant
- digital marketing strategist
- sales and marketing consultant
- marketing advisor
- marketing adviser
- marketing analyst
Навыки и знания
Essential (EN) · 24
- plan marketing strategy
- carry out strategic research
- identify customer requirements
- marketing analytics
- pricing strategies
- maintain relationship with customers
- use consulting techniques
- use different communication channels
- services marketing
- document project progress
- project management
- use theoretical marketing models
- respond to enquiries
- conduct research interview
- analyse internal factors of companies
- integrate marketing strategies with the global strategy
- market analysis
- identify market niches
- management consulting
- analyse external factors of companies
- marketing mix
- market pricing
- marketing principles
- identify potential markets for companies
Optional (EN) · 34
- customer insight
- relationship marketing
- international trade
- customer service
- creatively use digital technologies
- evaluate marketing content
- digital marketing techniques
- social media marketing techniques
- social media management
- interpret financial statements
- neuromarketing techniques
- use analytics for commercial purposes
- conduct online competitive analysis
- plan digital marketing
- plan social media marketing campaigns
- online ads campaign techniques
- liaise with advertising agencies
- financial capability
- develop creative ideas
- coordinate marketing plan actions
- brand marketing techniques
- channel marketing
- plan marketing campaigns
- conduct search engine optimisation
- web strategy assessment
- advertising techniques
- e-commerce systems
- reputation management
- define technical requirements
- copyright legislation
- issue sales invoices
- sales strategies
- make strategic business decisions
- perform market research
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