chief marketing officer (EN)
ISCO 1221 · v1.2.1
Chief marketing officers manage the high level marketing operations in a company. They coordinate all the efforts related to the marketing, promotional, and advertising activities across units or geographical areas. They make sure that different activities aimed at creating awareness of products are profitable for the company. They take decisions and prepare reports on marketing projects and the costs they entail.
Классификационные навыки не измеряют личное владение ими или будущие замещённые часы.
Исходные синонимы (EN)
- chief commercial strategy officer
- senior marketing officer
- director of marketing
- chief commercial strategist
- head of marketing
- chief commercial officer
Навыки и знания
Essential (EN) · 26
- plan marketing strategy
- business management principles
- study sales levels of products
- evaluate marketing content
- services marketing
- manage profitability
- interpret financial statements
- create annual marketing budget
- use analytics for commercial purposes
- analyse consumer buying trends
- define measurable marketing objectives
- track key performance indicators
- analyse internal factors of companies
- brand marketing techniques
- plan marketing campaigns
- integrate marketing strategies with the global strategy
- market analysis
- content marketing strategy
- make data-driven decisions
- analyse external factors of companies
- marketing mix
- market pricing
- identify potential markets for companies
- align efforts towards business development
- liaise with managers
- analyse work-related written reports
Optional (EN) · 37
- customer insight
- relationship marketing
- marketing analytics
- international trade
- customer segmentation
- implement marketing strategies
- manage budgets
- printing techniques
- manage yield
- social media marketing techniques
- neuromarketing techniques
- market entry strategies
- prospect new customers
- conduct online competitive analysis
- project management
- plan social media marketing campaigns
- online ads campaign techniques
- use theoretical marketing models
- liaise with advertising agencies
- subsidiary operations
- statistics
- graphic design
- financial capability
- manage development of promotional material
- coordinate marketing plan actions
- consumer law
- analyse supply chain strategies
- trading law
- web strategy assessment
- impart business plans to collaborators
- e-commerce systems
- communicate with customer service department
- develop public relations strategies
- quality assurance methodologies
- reputation management
- trendwatching
- perform market research
Исследовать страну и горизонт
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