advertising specialist (EN)
ISCO 2431 · v1.2.1
Advertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more general strategic approach. They combine knowledge of marketing, budgets, and psychology with a creative mind to develop advertising campaigns. They propose alternatives to clients that promote their organisations, products, or projects.
Classification skills are not a measurement of your proficiency or future displaced hours.
Source aliases (EN)
- advertising adviser
- advertising consultant
- advertising strategist
- brand specialist
- advertising advisor
- strategic marketing specialist
- advertising account manager
- advertising and promotional specialist
Skills and knowledge
Essential (EN) · 12
- persuade clients with alternatives
- develop digital content
- brainstorm ideas
- identify customer's needs
- liaise with advertising agencies
- receive appropriate permissions for use of recorded audiovisual examples
- develop creative ideas
- advertising techniques
- develop professional network
- give live presentation
- copyright legislation
- perform market research
Optional (EN) · 30
- analyse cultural trends
- manage budgets
- assist in developing marketing campaigns
- media studies
- follow a brief
- advise on public relations
- advise on market strategies
- meet expectations of target audience
- draw conclusions from market research results
- public relations
- monitor media industry research figures
- evaluate advertising campaign
- approve advertising campaign
- create media plan
- analyse consumer buying trends
- define brand identity
- graphic design
- examine advertisement layout
- types of media
- perform media outlets research
- brand marketing techniques
- create advertisements
- coordinate advertising campaigns
- collaborate in the development of marketing strategies
- develop media strategy
- develop public relations strategies
- advise on public image
- marketing principles
- publishing market
- media planning
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