promotion manager (EN)
ISCO 1221 · v1.2.1
Promotion managers plan and implement promotional programs in the point-of-sale of products. They coordinate all efforts from personnel, below-the-line (BTL) advertising material, and conventional advertising efforts in order to raise awareness of a specific promotion.
Classification skills are not a measurement of your proficiency or future displaced hours.
Source aliases (EN)
- promotion director
- sales promotion manager
- promotions manager
- promotions coordinator
- promotions director
- marketing and promotion manager
- advertising and promotion manager
- promotion coordinator
Skills and knowledge
Essential (EN) · 36
- integrate strategic foundation in daily performance
- plan marketing strategy
- study sales levels of products
- pricing strategies
- manage budgets
- below-the-line technique
- evaluate marketing content
- manage profitability
- create annual marketing budget
- corporate social responsibility
- organise on-site amenities
- create media plan
- analyse consumer buying trends
- liaise with advertising agencies
- define measurable marketing objectives
- market research
- track key performance indicators
- analyse internal factors of companies
- plan marketing campaigns
- impart business plans to collaborators
- integrate marketing strategies with the global strategy
- content marketing strategy
- collaborate in the development of marketing strategies
- develop professional network
- manage the handling of promotional materials
- analyse customer service surveys
- analyse external factors of companies
- marketing mix
- market pricing
- capture people's attention
- identify potential markets for companies
- align efforts towards business development
- liaise with distribution channel managers
- communication principles
- perform market research
- analyse work-related written reports
Optional (EN) · 18
- manage event structure installation
- coordinate events
- forecast catering services
- assist in developing marketing campaigns
- promote event
- social media management
- arrange event needs
- manage distribution channels
- hire human resources
- marketing management
- evaluate advertising campaign
- approve advertising campaign
- use analytics for commercial purposes
- examine advertisement layout
- coordinate marketing plan actions
- brand marketing techniques
- plan events
- assess financial viability
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