creative director (EN)
ISCO 2431 · v1.2.1
Creative directors manage the team that is responsible for the creation of advertisements and commercials. They oversee the whole creation process. Creative directors pitch the designs of their team to the client.
Classification skills are not a measurement of your proficiency or future displaced hours.
Source aliases (EN)
- design strategist
- chief design officer
- creative coordinator
- creative manager
- advertising director
- design director
- creative services manager
- executive creative director
Skills and knowledge
Essential (EN) · 18
- manage budgets
- manage staff
- meet expectations of target audience
- provide input to collaborators to guide their work
- brainstorm ideas
- identify customer's needs
- assess each stage of the creative process
- manage workflow processes
- graphic design
- manage creative department
- examine advertisement layout
- select artwork developed by staff members
- define creative components
- advertising techniques
- coordinate advertising campaigns
- desktop publishing
- give live presentation
- copyright legislation
Optional (EN) · 21
- analyse cultural trends
- design management
- recruit employees
- apply desktop publishing techniques
- evaluate advertising campaign
- approve advertising campaign
- create media plan
- adobe creative suite
- analyse consumer buying trends
- receive actors' resumes
- types of media
- perform media outlets research
- CAD software
- create advertisements
- use CAD software
- manage the handling of promotional materials
- develop media strategy
- perform project management
- train employees
- media planning
- perform market research
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