spokesperson (EN)
ISCO 2432 · v1.2.1
Spokespeople speak on behalf of companies or organisations. They use communication strategies to represent clients through public announcements and conferences. They promote their clients in a positive light and work to increase an understanding of their activities and interests.
Classification skills are not a measurement of your proficiency or future displaced hours.
Source aliases (EN)
- spokeswoman
- public relations officer
- spokesman
- company spokesperson
- communications officer
- public relations coordinator
- media relations specialist
- press secretary
- media coordinator
Skills and knowledge
Essential (EN) · 14
- prepare presentation material
- protect client interests
- develop communications strategies
- use different communication channels
- give interviews to media
- diplomatic principles
- corporate social responsibility
- establish relationship with the media
- perform public relations
- forming of public opinion
- rhetoric
- analyse external factors of companies
- conduct public presentations
- communication principles
Optional (EN) · 21
- apply diplomatic principles
- implement marketing strategies
- advise on public relations
- build community relations
- speak different languages
- organise press conferences
- digital communication and collaboration · Type not available
- work closely with news teams
- develop promotional tools
- identify customer's needs
- draft press releases
- market research
- types of media
- develop professional network
- give live presentation
- liaise with politicians
- reputation management
- advise on public image
- build business relationships
- follow the news
- analyse the comments of selected audiences
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