product manager (EN)
ISCO 1223 · v1.2.1
Product managers are responsible for managing the lifecycle of a product. They research and develop new products in addition to managing existing ones through market research and strategic planning. Product managers perform marketing and planning activities to increase profits.
Classification skills are not a measurement of your proficiency or future displaced hours.
Source aliases (EN)
- product marketing manager
- product developer
- research and development manager
- product development manager
- sports product engineer
Skills and knowledge
Essential (EN) · 28
- combine business technology with user experience
- persuade clients with alternatives
- product life-cycle
- define technology strategy
- analyse market financial trends
- plan product management
- design management
- develop communications strategies
- socio-economic trends in your sector
- draw conclusions from market research results
- manage the customer experience
- organise participation in local or international events
- oversee quality control
- analyse economic trends
- develop new products
- develop promotional tools
- analyse consumer buying trends
- design customer experiences
- market research
- manage product testing
- make data-driven decisions
- identify market niches
- execute marketing plan
- develop business plans
- industrial research and development
- develop product design
- prepare market research reports
- perform market research
Optional (EN) · 34
- analyse cultural trends
- create prototype of user experience solutions
- manage feedback
- consumer goods industry
- production processes
- web analytics
- study sales levels of products
- pricing strategies
- coordinate events
- manage budgets
- circular economy
- schedule production
- carry out sales analysis
- perform product testing
- manage profitability
- advise on communication strategies
- apply strategic thinking
- cost management
- quality standards
- track key performance indicators
- maximise sales revenues
- integrate marketing strategies with the global strategy
- develop revenue generation strategies
- manage production systems
- manage the handling of promotional materials
- solar products
- follow production schedule
- provide improvement strategies
- market pricing
- analyse data about clients
- product comprehension
- product data management
- sales strategies
- ensure products meet regulatory requirements
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