chief product officer (EN)
ISCO 1223 · v1.2.1
Chief Product Officers conduct the product strategy of a company, define the product vision, prioritise customer needs and design the product roadmap. Key drivers of innovation product processes and revenue growth, they are responsible for the entire product development process and product-related activities which involve design, elaboration, product strategy setting, creating multi-functional partnerships, and new products launch. Moreover, they lead the organisation’s product management team and closely work with the marketing department.
Classification skills are not a measurement of your proficiency or future displaced hours.
Source aliases (EN)
- CPO
- chief product manager
- chief product director
Skills and knowledge
Essential (EN) · 21
- keep up to date on product knowledge
- characteristics of products
- interact with the board of directors
- plan product management
- develop product policies
- lead managers of company departments
- marketing management
- develop new products
- product packaging requirements
- integrate new products in manufacturing
- implement strategic management
- integrate marketing strategies with the global strategy
- monitor proper product handling
- collaborate in the development of marketing strategies
- business strategy concepts
- develop the product catalogue
- perform product planning
- product comprehension
- product data management
- align efforts towards business development
- lead the brand strategic planning process
Optional (EN) · 10
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