marketing manager (EN)
ISCO 1221 · v1.2.1
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Classification skills are not a measurement of your proficiency or future displaced hours.
Source aliases (EN)
- advertising sales manager
- promotions manager
- marketing executive
- telemarketing manager
- product marketing manager
- market manager
- sales and marketing manager
- marketing and promotions manager
- market development manager
- marketing director
Skills and knowledge
Essential (EN) · 43
- integrate strategic foundation in daily performance
- plan marketing strategy
- relationship marketing
- marketing analytics
- implement marketing strategies
- study sales levels of products
- pricing strategies
- manage budgets
- evaluate marketing content
- services marketing
- manage profitability
- organise participation in local or international events
- marketing management
- analyse business plans
- evaluate advertising campaign
- create annual marketing budget
- corporate social responsibility
- apply strategic thinking
- project management
- plan social media marketing campaigns
- analyse consumer buying trends
- define measurable marketing objectives
- market research
- track key performance indicators
- coordinate marketing plan actions
- analyse internal factors of companies
- brand marketing techniques
- channel marketing
- plan marketing campaigns
- impart business plans to collaborators
- integrate marketing strategies with the global strategy
- content marketing strategy
- collaborate in the development of marketing strategies
- analyse customer service surveys
- perform project management
- analyse external factors of companies
- marketing mix
- market pricing
- marketing principles
- identify potential markets for companies
- align efforts towards business development
- perform market research
- analyse work-related written reports
Optional (EN) · 66
- customer insight
- keywords in digital content
- perform multiple tasks at the same time
- sales argumentation
- communicate with customers
- international trade
- customer segmentation
- business intelligence
- forecast sales over periods of time
- web analytics
- telemarketing
- coordinate events
- assist in developing marketing campaigns
- promote event
- prepare exhibition marketing plan
- carry out sales analysis
- manage staff
- maintain relationship with suppliers
- use different communication channels
- social media marketing techniques
- social media management
- public relations
- use content management system software
- estimate profitability
- manage distribution channels
- contract law
- neuromarketing techniques
- market entry strategies
- apply social media marketing
- approve advertising campaign
- create media plan
- use analytics for commercial purposes
- conduct online competitive analysis
- negotiate sales contracts
- online ads campaign techniques
- use theoretical marketing models
- liaise with advertising agencies
- cost management
- statistics
- conduct search engine optimisation
- web strategy assessment
- plan events
- information confidentiality
- teamwork principles
- develop online community plan
- manage content development projects
- e-commerce systems
- ensure cross-department cooperation
- ensure client orientation
- implement sales strategies
- identify market niches
- manage the handling of promotional materials
- sales department processes
- set sales goals
- supervise sales activities
- perform product planning
- analyse data about clients
- manage accounts
- sales strategies
- content development processes
- develop business plans
- conduct mobile marketing
- search engine optimisation
- liaise with managers
- liaise with distribution channel managers
- communication principles
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