public relations manager (EN)
ISCO 1222 · v1.2.1
Public relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public and stakeholders at large. They use all sorts of media and events to promote the positive image of products, humanitarian causes or organisations. They attempt to ensure that all public communications portray clients the way they want to be perceived.
Classification skills are not a measurement of your proficiency or future displaced hours.
Source aliases (EN)
- public information coordinator
- press office manager
- publicity manager
- corporate profiler
- marketing and communications manager
- spokesperson
- corporate affairs manager
- public information manager
- public relations consultant
- media relations manager
- public affairs manager
- communications manager
- communications officer
- public relations specialist
Skills and knowledge
Essential (EN) · 27
- integrate strategic foundation in daily performance
- prepare presentation material
- protect client interests
- advise on public relations
- liaise with local authorities
- build community relations
- organise press conferences
- develop communications strategies
- use different communication channels
- give interviews to media
- public relations
- diplomatic principles
- corporate social responsibility
- establish relationship with the media
- draft press releases
- perform public relations
- market research
- forming of public opinion
- strategic planning
- rhetoric
- develop media strategy
- develop public relations strategies
- analyse external factors of companies
- reputation management
- advise on public image
- conduct public presentations
- communication principles
Optional (EN) · 86
- apply diplomatic principles
- create solutions to problems
- political parties
- implement marketing strategies
- advocate a cause
- represent the organisation
- government representation
- forecast organisational risks
- pricing strategies
- disseminate internal communications
- manage budgets
- perform business analysis
- government policy implementation
- speak different languages
- political science
- manage staff
- ensure information transparency
- draw conclusions from market research results
- provide cost benefit analysis reports
- recruit employees
- political campaigning
- document project progress
- manage visual communications
- perform fundraising activities
- manage online communications
- social media management
- survey techniques
- proofread text
- archive documentation related to work
- evaluate advertising campaign
- apply social media marketing
- work closely with news teams
- develop promotional tools
- approve advertising campaign
- use analytics for commercial purposes
- identify customer's needs
- advise on communication strategies
- apply strategic thinking
- monitor political conflicts
- humanitarian aid actors
- manage account department
- graphic design
- manage creative department
- manage development of promotional material
- marketing department processes
- examine advertisement layout
- types of media
- evaluate employees
- develop creative ideas
- manage media services department
- make price recommendations
- coordinate marketing plan actions
- analyse internal factors of companies
- manage contracts
- compile content
- apply grammar and spelling rules
- European Structural and Investment Funds regulations
- advertising techniques
- coordinate advertising campaigns
- content marketing strategy
- business communication
- ensure cross-department cooperation
- collaborate in the development of marketing strategies
- business strategy concepts
- develop professional network
- manage the handling of promotional materials
- desktop publishing
- give live presentation
- manage project metrics
- establish communication with foreign cultures
- perform project management
- liaise with politicians
- office software
- grammar
- ethics of sharing work through social media
- build business relationships
- marketing principles
- psychological concepts
- monitor political campaigns
- build international relations
- copyright legislation
- writing style guides
- search engine optimisation
- identify clients' needs
- carry out forum moderation
- company policies
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