advertising manager (EN)
ISCO 1222 · v1.2.1
Advertising managers perform the implementation of the advertising initiatives planned in the strategic marketing plan. They organise and prepare the resources needed to launch advertising campaigns and operations in advertising agencies. They prepare and align the communication channels, negotiate contracts, and ensure that operations adhere to budgets.
Classification skills are not a measurement of your proficiency or future displaced hours.
Source aliases (EN)
- campaigns coordinator
- advertising and promotions manager
- promotions manager
- advertising executive
- advertising account planner
- advertising director
- promotions coordinator
- marketing communication manager
- advertising coordinator
- advertising campaign manager
- advertising agency manager
Skills and knowledge
Essential (EN) · 33
- integrate strategic foundation in daily performance
- prepare presentation material
- manage budgets
- protect client interests
- advise on public relations
- organise press conferences
- develop communications strategies
- use different communication channels
- draw conclusions from market research results
- provide cost benefit analysis reports
- give interviews to media
- diplomatic principles
- corporate social responsibility
- identify customer's needs
- establish relationship with the media
- draft press releases
- perform public relations
- market research
- develop creative ideas
- coordinate marketing plan actions
- forming of public opinion
- manage contracts
- strategic planning
- rhetoric
- advertising techniques
- coordinate advertising campaigns
- develop public relations strategies
- perform project management
- analyse external factors of companies
- advise on public image
- copyright legislation
- conduct public presentations
- communication principles
Optional (EN) · 22
- pricing strategies
- manage staff
- recruit employees
- develop inclusive communication material
- evaluate advertising campaign
- approve advertising campaign
- use analytics for commercial purposes
- advise on communication strategies
- manage account department
- receive actors' resumes
- graphic design
- manage creative department
- examine advertisement layout
- manage media services department
- make price recommendations
- collaborate in the development of marketing strategies
- business strategy concepts
- manage the handling of promotional materials
- desktop publishing
- give live presentation
- manage project metrics
- reputation management
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