marketing consultant (EN)
ISCO 2431 · v1.2.1
Marketing consultants advise companies in the development of marketing strategies for specific purposes. They can advise and develop strategies for the entry of a brand in the market, for the re-launch of a product, for the introduction of a new product, or for the positioning of a commercial image. They perform previous studies of the position of the company and perception of customers in order to define the marketing approach.
Classification skills are not a measurement of your proficiency or future displaced hours.
Source aliases (EN)
- marketing campaign planner
- marketing specialist
- air transport marketer
- strategic marketing consultant
- digital marketing strategist
- sales and marketing consultant
- marketing advisor
- marketing adviser
- marketing analyst
Skills and knowledge
Essential (EN) · 24
- plan marketing strategy
- carry out strategic research
- identify customer requirements
- marketing analytics
- pricing strategies
- maintain relationship with customers
- use consulting techniques
- use different communication channels
- services marketing
- document project progress
- project management
- use theoretical marketing models
- respond to enquiries
- conduct research interview
- analyse internal factors of companies
- integrate marketing strategies with the global strategy
- market analysis
- identify market niches
- management consulting
- analyse external factors of companies
- marketing mix
- market pricing
- marketing principles
- identify potential markets for companies
Optional (EN) · 34
- customer insight
- relationship marketing
- international trade
- customer service
- creatively use digital technologies
- evaluate marketing content
- digital marketing techniques
- social media marketing techniques
- social media management
- interpret financial statements
- neuromarketing techniques
- use analytics for commercial purposes
- conduct online competitive analysis
- plan digital marketing
- plan social media marketing campaigns
- online ads campaign techniques
- liaise with advertising agencies
- financial capability
- develop creative ideas
- coordinate marketing plan actions
- brand marketing techniques
- channel marketing
- plan marketing campaigns
- conduct search engine optimisation
- web strategy assessment
- advertising techniques
- e-commerce systems
- reputation management
- define technical requirements
- copyright legislation
- issue sales invoices
- sales strategies
- make strategic business decisions
- perform market research
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