destination manager (EN)
ISCO 1221 · v1.2.1
Destination managers are in charge of managing and implementing the national/regional/local tourism strategies (or policies) for destination development, marketing and promotion.
Classification skills are not a measurement of your proficiency or future displaced hours.
Source aliases (EN)
- destination management organisation (DMO) manager
- destination development manager
- tourism strategy manager
- destination marketing manager
- organisation manager
Skills and knowledge
Essential (EN) · 37
- comply with food safety and hygiene
- set up pricing strategies
- manage budgets
- local area tourism industry
- manage distribution of destination promotional materials
- manage staff
- engage local communities in the management of natural protected areas
- manage conservation of natural and cultural heritage
- recruit employees
- develop inclusive communication material
- oversee the design of touristic publications
- apply strategic thinking
- oversee the printing of touristic publications
- plan digital marketing
- coordinate public-private partnerships in tourism
- support local tourism
- educate on sustainable tourism
- support community-based tourism
- supervise crew
- select optimal distribution channel
- market analysis
- tourist resources of a destination for further development
- manage visitor flows in natural protected areas
- plan measures to safeguard cultural heritage
- build a network of suppliers in tourism
- coordinate efforts of stakeholders for destination promotion
- execute marketing plan
- assess an area as a tourism destination
- build business relationships
- measure sustainability of tourism activities
- sales strategies
- plan measures to safeguard natural protected areas
- manage production of destination promotional materials
- build a strategic marketing plan for destination management
- geographical areas relevant to tourism
- lead the brand strategic planning process
- perform market research
Optional (EN) · 20
- maintain relationship with suppliers
- manage yield
- use e-tourism platforms
- virtual reality
- promote virtual reality travelling experiences
- improve customer traveling experiences with augmented reality
- create annual marketing budget
- ecotourism
- self-service technologies in tourism
- measure customer feedback
- manage contracts
- augmented reality
- coordinate operational activities
- report touristic facts
- develop working procedures
- develop tourist information materials
- train employees
- develop strategies for accessibility
- design press kit for media
- deliver presentations on tourism
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