search engine optimisation expert (EN)
ISCO 2513 · v1.2.1
Search engine optimisation experts increase the ranking of a company's web pages with regard to target queries in a search engine. They create and launch SEO campaigns and identify areas of improvement. Search engine optimisation experts may conduct pay per click (PPC) campaigns.
Classification skills are not a measurement of your proficiency or future displaced hours.
Source aliases (EN)
- search engine optimisation specialist
- SEO specialist
- search engine marketing specialist
- search engine optimisation consultant
- SEO expert
- growth hacker
- search engine optimisation experts
- search engine optimization expert
- search engine optimiser
- SEO experts
- inbound marketer
Skills and knowledge
Essential (EN) · 14
- perform online data analysis
- keywords in digital content
- web analytics
- social media marketing techniques
- develop digital content
- apply social media marketing
- use customer relationship management software
- conduct search engine optimisation
- manage content development projects
- content marketing strategy
- provide written content
- integrate content into output media
- sales strategies
- enhance website visibility
Optional (EN) · 13
- behavioural science
- translate requirements into visual design
- execute email marketing
- use different communication channels
- digital marketing techniques
- provide cost benefit analysis reports
- use content management system software
- study website behaviour patterns
- plan digital marketing
- identify ICT user needs
- create content title
- mobile marketing
- perform market research
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